This year’s Bike To Work Week initiative at The Art Institute of Chicago and The School of the Art Institute of Chicago was the first time a group of staff across the entire organization has organized and executed a campaign. I was asked to do the design, and since this was about a partnership, the tandem bicycle immediately came to mind. As well as pulling a John Baldessari, placing shapes on their heads. In this case our square logos. My boss guided me away from the computer and recommended I do numerous sketches. It was invigorating. I hope to keep up the analogue momentum.
This is the first time the Art Institute of Chicago has had this type of treatment done to their logo. And the first time SAIC has had theirs tilted.